Teigen’s Garlic and Soy-Glazed Shrimp recipe is first up subsequent weeks will include other favorites you may have seen on her Instagram, including a yummy-sounding pork Banh Mi from Cravings 2. Everyone who orders from the Chrissy Teigen x Blue Apron collaboration is also entered to win a copy of Cravings, and new customers get $50 off their first two deliveries. For the collaboration with Blue Apron, she curated six weeks of recipes from Cravings (and one from her Cravings sequel) that will be offered as meal options for Blue Apron subscribers. Teigen has leveraged that brand (and her substantial social media following) into #ads for brands like Smirnoff Vodka and Lawry’s Seasoning and full-on partnerships with the likes of Becca Cosmetics. With a new book on the way and a trademark on the word “cravings,” Teigen has firmly established her own food-centric brand, a nascent sort of Goop for a more irreverent generation of cool girls who care more about enjoying their food than how many calories they’re consuming. Her New York Times bestselling cookbook Cravings, released in 2016, is witty, gorgeously shot and, most importantly, full of accessible, delicious recipes.
She’s long tweeted about her love of bagels and posts gorgeous #foodporn on Instagram, but people were skeptical about how much a model really knows about cooking. Our reigning Queen of Twitter has come a long way to become a food authority.
Blue Apron subscribers are in for a treat today - the meal kit service’s collaboration with Chrissy Teigen starts deliveries.
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